A celebrity trio comprising TV presenter Konnie Huq, presenter and journalist Dawn Porter (pictured), and morning TV favourite Lorraine Kelly are undertaking a new type of January detox this New Year as they support Cancer Research UK’s ‘Detox Your Wardrobe’ campaign.
While scores of people across the UK are sticking new diets to their fridges or learning to use some new-fangled exercise equipment in a bid to overhaul their bodies, the ‘Detox Your Wardrobe’ campaign aims to get people to slim down their overstuffed wardrobes. Items that don’t fit or are no longer used can be donated to a Cancer Research UK shop where each bag of clothing, shoes and accessories can be worth up to £30 for the charity.
Both Konnie and Dawn have taken part in a photo shoot illustrating how easy it is to become complacent about the excess clothing clogging up your wardrobe, no matter how messy and crammed they are. They want people to kick start the New Year with a fresh outlook and a clear out of all the clothes that are spilling out over their bedrooms.
Dawn said: ‘’It’s that time of year when everyone’s gone detox-mad after piling on the pounds over Christmas. This year, while you’re blending your carrot juice and washing your lettuce, think about detoxing your wardrobe too, and donating any clothes you never wear to your nearest Cancer Research UK shop. Not only will it feel amazing to be able to see clearly what you’ve actually got, but you’ll be helping to raise vital funds for research into cancer, helping to save more lives and keep families like mine, who have been affected by cancer, together.’’
There are almost 600 Cancer Research UK shops throughout the UK which rely entirely on the generosity of the public and are always in need of good quality donations. Money raised through the shops goes towards the charity’s lifesaving work into the prevention, diagnosis and treatment of cancer.
Konnie said: “The only detox I’m planning to do this January is that of my bulging wardrobe. I’m going to take all the clothes I never wear down to my nearest Cancer Research UK shop to make room for my Christmas presents and would encourage everyone to do the same and help raise funds for research into cancer. Donate your clothes and let Cancer Research UK gain the pounds!”
Also, backing the campaign is morning television queen, Lorraine Kelly, who has some sound advice for all those bargain hunters heading out to the January sales.
Lorraine said: ‘’Before you go crazy at the January sales, make some room in your wardrobe for all those bargains by taking anything you no longer wear down to your nearest Cancer Research UK shop to raise funds for its lifesaving research. I’m a self-confessed hoarder but even I run out of space sometimes! So ‘Detox your Wardrobe’ this January and support Cancer Research UK, then hit the sales with a clear conscience!’
To donate good quality clothing, homeware, books, DVDs, CDs or toys, simply hand in your donation bags to one of the 600 Cancer Research UK stores nationwide.
You can find your nearest store by searching this site.